After conducting audience research I realised I had to recreate my ident. For my new ident I came up with several animation ideas which were much more reflective of the demographic and the style of my film which is a British independent short film. Some of my favourite directors such as Rodriguez have short, punchy film company names that reflect their indie style. For example his is ‘’Troublemaker’. |
I wanted to mirror this style and therefore called my ident ‘Lucky Shot’ which could imply that I am a first time director and could also encourage younger filmmakers. I wrote ‘Lucky’ because the symbol is a horseshoe, which represents luck. I chose ‘Shot’ because when you do something like in sport someone will say, “That was a lucky shot”. Also, ‘Shot’ as in a film shot. Therefore my catchphrase has much symbolism and is also memorable and simplistic. Instead of using bright colours like my previous ident I decided to go for more monochrome colours to make it more sophisticated and sharper. I used the combination of illustrator and after affects to create the animation. Below is a picture of my new ident.