What is a film ident?
A film ident comes before a film starts and is a logo that shows the production company. For example:
A film ident comes before a film starts and is a logo that shows the production company. For example:
I wanted to create a film company ident that would represent the type of institution that would distribute my film. My film is a British, low budget, independent film shot in and around one location. Considering these facts, my film will have a fairly niche audience as it will primarily be shown online such as Vimeo or YouTube and film festivals. With this in mind I came up with a variety of different ideas for my film company. I didn’t use the one I began with because it wasn’t distinctive and memorable enough for a legitimate company. This is because it had my initials, which is unrealistic for film idents. Also, it doesn’t appeal to the target demographic as I choose niave colours, which don’t reflect the seriousness of the company I want to create and the type of films they would want to distribute. Here is a shot of my initial ident.
In order to create my ident, I used After Effects. Adobe After Effects is a digital visual effects, motion graphics, and compositing application developed by Adobe Systems and used in the post-production process of filmmaking and television production. Among other things, After Effects can be used for keying, tracking, rotoscoping, compositing and animation. As well as using After Effects to create my animation I used Illustrator to create the initial drawing of the horse shoe. I then transferred it into After Effects, animated the image and choose how long I wanted the animation to be.